🎯 Level 4 Marketing Executive Apprenticeship – Course Outline

Standard Reference: ST0596 – Marketing Executive, Level 4
Duration: Typically 15 months on-programme, plus EPA period instituteforapprenticeships.org
Funding Cap: £6,000 (fully funded for eligible apprentices)
Professional Progression: Eligible for Associate CI Membership with CIM

🏁 1. Induction & Foundations (Months 1–2)

• Role introduction, expectations, professional behaviors

• Core marketing theory: 7Ps, segmentation, targeting, positioning infosecskills.com+6instituteforapprenticeships.org+6reddit.com+6

• Business and sector context: strategic alignment, legal (GDPR, ASA), data protection findapprenticeshiptraining.apprenticeships.education.gov.uk+5instituteforapprenticeships.org+5reddit.com+5

• Project planning fundamentals & SMART objectives

📝 2. Market Research & Customer Insight (Months 3–5)

• Market research fundamentals: quantitative & qualitative methods qualifications.pearson.com+10instituteforapprenticeships.org+10instituteforapprenticeships.org+10

• Stakeholder & customer journey mapping; consumer behavior analysis reddit.com

• Usage of CRM tools and market intelligence platforms

💻 3. Campaign Planning & Delivery (Months 6–10)

• Integrated marketing campaigns: traditional and digital channels reddit.com+15instituteforapprenticeships.org+15qa.com+15reddit.com+3reddit.com+3prospects.ac.uk+3

• Content creation: copywriting, graphics, video, social media output

• Managing assets: production, proofing, brand consistency

• Channel execution: email, PPC, SEO, social management

📊 4. Measurement & Optimization (Months 11–13)

• Campaign performance metrics: KPI setting, ROI evaluation

• Analytics tools: Google Analytics, social metrics, CRM data

• A/B testing optimization, feedback loops, campaign refinement

🤝 5. Stakeholder & Supplier Management (Months 14–15)

• Managing internal/external communications; agency liaison reddit.com

• Budget oversight and supplier coordination

• Event planning support (conferences, product launches)

🎓 6. EPA Preparation & Portfolio (Months 16–18+)

• Portfolio compilation: evidence across KSB mappings reddit.com+1reddit.com+1

• Capstone project: strategic campaign planning & delivery

• Mock EPA components: presentation skills, professional discussion, employer reference prep

🧰 Functional Skills & Behaviors (Throughout)

• Support for Level 2 English & Maths if not already achieved

• Behaviors: communication, creativity, initiative, organization qualifications.pearson.com+2reddit.com+21stforepa.co.uk+2qualifications.pearson.com+4instituteforapprenticeships.org+4reddit.com+4

📚 Delivery & Structure

• 80% On-the-job: campaign tasks, stakeholder interaction

• 20% Off-the-job: workshops, assignments, peer reviews

• Format: Blended learning (virtual/in-person), live briefs, mentor guidance

🎯 Outcomes & Career Path

Upon completion, apprentices earn a Level 4 Marketing qualification and can progress to roles such as:

• Marketing Executive / Officer

• Campaign / Communications Officer

• Associate member of Chartered Institute of Marketing (CIM) instituteforapprenticeships.org+15instituteforapprenticeships.org+15reddit.com+15reddit.com

Starting salaries: typical range £22k–£30k depending on sector and location.